Frosty is an international creative studio.
Our creative, strategic and marketing backgrounds come from deep experience working within luxury and consumer brands. A cultural sensibility informs our work across fashion, fragrance, sport, music, gaming and technology. Our approach is entrepreneurial, collaborative, respectful, transparent and accountable. We are creative problem solvers for some of the world's greatest brands including Adidas, Amazon Music, Apple, Brand Jordan, Calvin Klein, Netflix, pgLang, Polaroid, Prada, Self-Portrait and Spotify. Frosty was founded by Greg Stogdon and J.D. Ostrow and is a team comprised of creatives, strategists and operators. email@example.com
In close collaboration with Universal Music and Apple Corps, Frosty led the creative launch for a new (and last) Beatles song, Now and Then. We helped devise the strategy, language, and unique 'tape concept' that was embraced by all major music platforms. In sync and supporting the global PR efforts, the global teaser campaign, including an animated lyric video, would culminate in the song's number one debut in several countries. firstname.lastname@example.org
For Those Who Travel Often
We were engaged by Antler, the more than 110 year old British travel goods company, for a complete identity rebrand including logo, symbol and all creative direction to support. After a deep exploration into the history and heritage of the brand, key stakeholder interviews and great collaboration with the Antler team, the result was a body of work that included a brand playbook, launch campaign direction and creative guidance across all owned, earned and paid media channels. email@example.com
Want to join the Frosty team?
We are looking for kind and talented people to work on exciting projects and brands. Here are the roles we’re currently hiring for: Graphic Designer. Full-time, working remotely. Art Director. Full-time, working remotely. Design Assistant. Full-time, working remotely. Email firstname.lastname@example.org for more information and interest.
(…or if you know of anyone that might be great, let us know— we’ll reach out to them.) email@example.com
We worked with Calvin for almost two years as they evolved their brand and business. For a year of that, we were acting Chief Brand and Marketing officers, helping to shape the brand’s creative vision, identity, and seasonal campaign direction. To help re-inspire and re-introduce the principles and ideas that made Calvin Klein one of the world’s most recognized brands, we created a playbook to align the company, its employees, and external partners around a singular vision. When we got to Calvin, we saw the opportunity to strengthen the brand’s logo and identity— returning to something bold and iconic, but reverting to some of the personal feel of the original. Then we called Peter Saville… firstname.lastname@example.org
Pete Davidson and HoYeon Jung take over Calvin Klein's Instagram
In our new, digital, Instagram, unreality reality, this is the conceptualization of "nothing gets between me and my Calvin's" without saying it. It shows it. There is no mediation between the audience, the talent, and the brand. This was the idea and it was exceptionally executed by the internal teams at Calvin Klein and morning.fyi. email@example.com
twitter.com/_heyfrosty_ GQ.com dazeddigital.com
Re: Creative, Marketing & Brand
Prior to Frosty, Greg helped lead the brand’s creative expression through campaigns, shows, global events, and digital innovation partnerships. He built and managed an internal and global creative team across disciplines including art direction, package design, visual merchandising, events, user experience, and digital design. In collaboration with Christopher Bailey, Greg and his team were at the epicenter of Burberry’s digital efforts, responsible for the evolution of the brand. More recently, he oversaw the rebrand and repositioning with Riccardo Tisci. For ten years, J.D. held senior marketing positions at Burberry, where he led teams including strategy and planning, product marketing, events, and operational marketing. He worked closely with the creative media department to execute all campaigns and initiatives into various channels and markets. firstname.lastname@example.org
We came on to create the company’s creative, brand and communication playbook. It helped to establish new and updated principles that would guide the brand’s consistency and future behavior. As a complement to that, we conceived and produced “For the world outside,” a campaign that tells honest stories of individuals doing meaningful and important things with positive influence. A few of our favorite images and films from the three shoots in London, Wales, and New York… email@example.com
New York Islanders2021-11-12
Creative direction 21/22 season
We have a personal and professional background in sport. When we met Scott Malkin years ago, we were excited about his approach and vision for his newly purchased Islanders franchise. In early 2021, we were commissioned to lead the development of the 21/22 seasonal creative that would help open the new UBS Arena at Belmont Park. firstname.lastname@example.org
A web-comic with feelings
In November 2020, we launched Krispee to bring an approachable honesty, optimism and positivity to the world - a place where emotions matter. Since its introduction, Krispee has amassed more than 150,000 Instagram followers, released collectible digital products and launched a global website with art, games and other products. instagram/hellokrispee
In a world-first, we took to the NFT market and created a collection of 5,000 NFTs for “good” to support a Canadian youth soccer club in Vancouver Island, British Columbia. Listed in November 2021, the proceeds from their sale on OpenSea will help build a weather-proof community soccer field to avoid the constant practice and game cancellations due to increased rainfall and flooding.
We’re calling them Non-Fungible Turf or Grassroot NFTs and think this is a new way to approach fundraising. For more info or to purchase, visit https://opensea.io/collection/peninsula-fc-turf email@example.com
Frosty Pop Games2014-10-01
Frosty Pop, our partner studio, makes playful original games. Founded in 2014 by Faisal Sethi, our games have been featured over 200+ times on the Apple App Store. Category features include Game of the Day, New Games We Love, Made in Canada, 5 New Games We Love, Get in the Ring, Play with Friends, Easy To Learn, and more. We also have several titles on Netflix Games and Apple Arcade. https://frostypop.com