About Us2023-11-08
Frosty is an international creative studio.
Our creative, strategic and marketing backgrounds come from deep experience working within luxury and consumer brands. A cultural sensibility informs our work across fashion, fragrance, sport, music, gaming and technology. Our approach is entrepreneurial, collaborative, respectful, transparent and accountable. We are creative problem solvers for some of the world's greatest brands including Adidas, Amazon Music, Apple, Brand Jordan, Calvin Klein, Netflix, pgLang, Polaroid, Prada, Self-Portrait and Spotify. Frosty was founded by Greg Stogdon and J.D. Ostrow and is a team comprised of creatives, strategists and operators. hey@heyfrosty.com @frosty_inc_
The Beatles2023-11-02
Now and Then
In close collaboration with Universal Music and Apple Corps, Frosty led the creative launch for a new (and last) Beatles song, Now and Then. We helped devise the strategy, language, and unique 'tape concept' that was embraced by all major music platforms. In sync and supporting the global PR efforts, the global teaser campaign, including an animated lyric video, would culminate in the song's number one debut in several countries. hey@heyfrosty.com @frosty_inc_
For Those Who Travel Often
We were engaged by Antler, the more than 110 year old British travel goods company, for a complete identity rebrand including logo, symbol and all creative direction to support. After a deep exploration into the history and heritage of the brand, key stakeholder interviews and great collaboration with the Antler team, the result was a body of work that included a brand playbook, launch campaign direction and creative guidance across all owned, earned and paid media channels. hey@heyfrosty.com @frosty_inc_
Tommy Hilfiger2023-09-02
Fall/Winter 2023
Fall/Winter 2023 Tommy Hilfiger campaign. Captured in California and featuring the Elsesser, Aoki and Valletta-Charles families. We were fortunate to work with some of the best in the business. Photographer: @renellaice Director: @barbaranastacio Stylist: @mr_carlos_nazario Hair Stylist: @jawaraw Make Up: @samvissermakeup Set Designer: @jabezbartlett Production Company: @northsix hey@heyfrosty.com @frosty_inc_
Re: Gigi Hadid
A campaign for self-portrait Spring 2023. Shot in New York, and featuring Gigi Hadid, we worked with the brilliant photographer, Tyrone Lebon. hey@heyfrosty.com @frosty_inc_
Amazon Music2022-10-23
The Big Steppers Tour
We were thrilled to be asked to work with Amazon Music and pgLang on The Big Steppers Tour Livestream. We created pop-up viewing events in Paris, Rio, Accra and New York. These events coincided with the Paris streaming event live on Amazon Music. hey@heyfrosty.com @frosty_inc_
Fwd: Future Fashion
Introducing SYKY (pronounced “psyche”), the new blockchain-enabled platform that will shape the future of fashion.  Founded by our friend @alicedelahunt and launching this year, SYKY will allow users to curate, trade and own digital fashion like never before.  The company is named after the goddess of the soul and personifies a variety of characteristics that represent Alice’s vision. In supporting her with the brand’s identity design, we worked with her incredible team and were privileged to see what they’re making— it’s ambitious and amazing.  Follow @the_syky to learn more. hey@heyfrosty.com instagram.com/_heyfrosty_
Roland Mouret2022-09-15
I'm back.
A new chapter begins. We were so happy to work with Laetitia Casta for Roland Mouret Resort 2023. Photographed by Harley Weir and styled by Marie Chaix. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Music in full color.
For the launch of their newest product category, music, Frosty was asked to concept, strategize and produce both brand and product focused campaigns to support the launch of their Polaroid Players. Photography: David Ruiz Photography and Film: Jacob Sutton hey@heyfrosty.com instagram.com/_heyfrosty_
Unincorporated Associates2022-07-28
Joshua Tree
3D animation and site design for our friends at Unincorporated Associates  — a multi-discipline design studio creating immersive experiences that transform the way we live. Architecture, Apparel and Auto.  https://unincorporatedassociates.com hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Brand Jordan2022-07-27
A new perspective on Paris basketball and the blurred lines between our dreams and realities. Led by the Jordan Brand creative team and directed by Rubberband. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Cass x Prada2022-06-22
Cassius Hirst collaboration
Prada collaborates with the artist Cassius Hirst to imagine the Prada America’s Cup sneaker. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
We met pgLang when we asked them to make a series of short films for Calvin Klein and help change the standard formula for fashion campaigns. We continue to work together on different projects and pgLang artists. pgLang was founded by Dave Free and Kendrick Lamar. www.pglang.com hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
The debut bag collection from self-portrait starring Naomi Campbell, photographed and directed by Renell Medrano. Inspired by the classic 90’s song by Brandy and Monica. #thebowismine hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Want to join the Frosty team?
We are looking for kind and talented people to work on exciting projects and brands. Here are the roles we’re currently hiring for: Graphic Designer. Full-time, working remotely.  Art Director. Full-time, working remotely. Design Assistant. Full-time, working remotely. Email jobs@heyfrosty.com for more information and interest.  (…or if you know of anyone that might be great, let us know— we’ll reach out to them.) hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Adidas for Prada 2022-01-13
For the third chapter of their ongoing collaboration, we worked with Adidas and Prada on the images and film to support the capsule’s launch. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Calvin Klein2021-12-10
A partnership
We worked with Calvin for almost two years as they evolved their brand and business. For a year of that, we were acting Chief Brand and Marketing officers, helping to shape the brand’s creative vision, identity, and seasonal campaign direction.  To help re-inspire and re-introduce the principles and ideas that made Calvin Klein one of the world’s most recognized brands, we created a playbook to align the company, its employees, and external partners around a singular vision.  When we got to Calvin, we saw the opportunity to strengthen the brand’s logo and identity— returning to something bold and iconic, but reverting to some of the personal feel of the original. Then we called Peter Saville… hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Instagram Live2021-12-09
Pete Davidson and HoYeon Jung take over Calvin Klein's Instagram
In our new, digital, Instagram, unreality reality, this is the conceptualization of "nothing gets between me and my Calvin's" without saying it. It shows it. There is no mediation between the audience, the talent, and the brand. This was the idea and it was exceptionally executed by the internal teams at Calvin Klein and morning.fyi. hey@heyfrosty.com instagram.com/_heyfrosty_ twitter.com/_heyfrosty_ GQ.com dazeddigital.com
Heron Preston2021-11-21
Heron Preston for Calvin Klein
We met Heron in early 2020 to talk about Calvin Klein and the possibilities of a collaboration. We shared a lot of the same ideas and direction on where the brand could go and knew this could be special. In partnership with Heron and a number of great teams, our work included identity creation, packaging direction, and campaign launch ideas. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Re: Creative, Marketing & Brand
Prior to Frosty, Greg helped lead the brand’s creative expression through campaigns, shows, global events, and digital innovation partnerships. He built and managed an internal and global creative team across disciplines including art direction, package design, visual merchandising, events, user experience, and digital design. In collaboration with Christopher Bailey, Greg and his team were at the epicenter of Burberry’s digital efforts, responsible for the evolution of the brand. More recently, he oversaw the rebrand and repositioning with Riccardo Tisci. For ten years, J.D. held senior marketing positions at Burberry, where he led teams including strategy and planning, product marketing, events, and operational marketing. He worked closely with the creative media department to execute all campaigns and initiatives into various channels and markets. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Frosty x Ketnipz
This was a digital social experiment in collaboration with the British artist behind Ketnipz, Harry Hambley. It’s not a game, not an app, but an evolving way to look at development, engagement— a new era of gaming and emotive social interaction. CNN said it best. https://www.cnn.com/style/article/beankind-ketnipz-harry-hambley-frosty-pops-love-taps/index.html hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
For the world outside
We came on to create the company’s creative, brand and communication playbook. It helped to establish new and updated principles that would guide the brand’s consistency and future behavior. As a complement to that, we conceived and produced “For the world outside,” a campaign that tells honest stories of individuals doing meaningful and important things with positive influence. A few of our favorite images and films from the three shoots in London, Wales, and New York… hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
New York Islanders2021-11-12
Creative direction 21/22 season
We have a personal and professional background in sport. When we met Scott Malkin years ago, we were excited about his approach and vision for his newly purchased Islanders franchise. In early 2021, we were commissioned to lead the development of the 21/22 seasonal creative that would help open the new UBS Arena at Belmont Park.  hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
A web-comic with feelings
In November 2020, we launched Krispee to bring an approachable honesty, optimism and positivity to the world - a place where emotions matter. Since its introduction, Krispee has amassed more than 150,000 Instagram followers, released collectible digital products and launched a global website with art, games and other products. instagram/hellokrispee www.krispee.com hey@heyfrosty.com
Frosty Fundraising2021-11-10
NFTs for Good
In a world-first, we took to the NFT market and created a collection of 5,000 NFTs for “good” to support a Canadian youth soccer club in Vancouver Island, British Columbia. Listed in November 2021, the proceeds from their sale on OpenSea will help build a weather-proof community soccer field to avoid the constant practice and game cancellations due to increased rainfall and flooding.  We’re calling them Non-Fungible Turf or Grassroot NFTs and think this is a new way to approach fundraising. For more info or to purchase, visit https://opensea.io/collection/peninsula-fc-turf hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_
Swim and denim
We had the chance to work with Everlane and inject new energy, optimism, and realness into the brand’s imagery and communication. It started with the launch of their swim collection and continued with the “Get Into Denim” campaign. hey@heyfrosty.com instagram.com/_heyfrosty_ https://twitter.com/_heyfrosty_ Denim Campaign
Frosty Pop Games2014-10-01
Playful originals
Frosty Pop, our partner studio, makes playful original games. Founded in 2014 by Faisal Sethi, our games have been featured over 200+ times on the Apple App Store. Category features include Game of the Day, New Games We Love, Made in Canada, 5 New Games We Love, Get in the Ring, Play with Friends, Easy To Learn, and more. We also have several titles on Netflix Games and Apple Arcade. https://frostypop.com
Branding, creative, and strategy.
Play is at the heart of what we do and how we think.