Project:

adidas for Prada Re-Nylon Campaign

Frosty led creative direction, campaign strategy, and production for the latest chapter of adidas and Prada’s ongoing collaboration–blending Prada’s expert craftsmanship with the sportswear innovation lineage of adidas. This project featured a first-of-its-kind open-metaverse and user-generated NFT, in collaboration with Zach Lieberman and R.N.A.

Date:
2022
Services:
Creative Direction / 
Campaign Concepting / 
Campaign Strategy
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign
adidas for Prada Re-Nylon Campaign

Film and Photography: Jonathan Vincent Baron
Director of Photography: Jack Exton
Styling: Ai Kamoshita
Make-up: Lucy Bridge
Hair: Sarah Jo Palmer
Movement Direction: Ryan Chappell
Set Design: Danny Hyland
Post-Production: Accomplice Studio
Casting: Shelly Durkan
Creative Production: Farago Projects