Project:

SWIM by Everlane Campaign

Everlane, a label that has led the movement towards purpose and transparency in fashion, tapped Frosty to reinvigorate their imagery and communications. Our first project was partnering with their creative team on the launch of their debut swim collection. We provided campaign concepting, creative direction and production oversight, as well as a social media playbook.

Date:
20212022
Services:
Creative Direction / 
Campaign Concepting / 
Production Oversight / 
Social Media Playbook
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      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
      SWIM by Everlane Campaign
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              Photography: Rosie Marks, Clara Balzary
              Director: Molly Matalon

              Project:

              Get Into Denim Campaign

              Following the success of the Swim campaign, Frosty partnered with Everlane on a denim focused initiative that infused a playful and carefree spirit into the brand. We created a series of portrait images, hero films, and supplementary edits to be featured across all Everlane channels, as well as provided paid media support.

              Date:
              2021
              Services:
              Creative Direction / 
              Campaign Concepting / 
              Campaign Strategy / 
              Production Oversight
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                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
                  Get Into Denim Campaign
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                          Photographer: Laura Jane Coulson
                          Creative Director: Bunny Kinney
                          Design Director: Lee Cerre
                          Senior Designer: Johnson Yur & Anelese Webster
                          Copywriter: Kacie McGeary