Everlane, a label that has led the movement towards purpose and transparency in fashion, tapped Frosty to reinvigorate their imagery and communications. Our first project was partnering with their creative team on the launch of their debut swim collection. We provided campaign concepting, creative direction and production oversight, as well as a social media playbook.

Following the success of the Swim campaign, Frosty partnered with Everlane on a denim focused initiative that infused a playful and carefree spirit into the brand. We created a series of portrait images, hero films, and supplementary edits to be featured across all Everlane channels, as well as provided paid media support.