Project:
Instagram Live
Frosty, in partnership with internal creative teams, developed an IG Live project for Calvin Klein that interwove the brand world with the most culturally relevant talent, generating a highly engaged audience crossover without the need of long-lead productions. This project showed what the brand represents, without needing to tell.
Date:
2021–2022
Services:
Creative Leadership
![Instagram Live Instagram Live](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fhnwdjtjt%2Fproduction%2Faa8f11c82ab576db856a299f175bd014bb1edaa7-1100x1100.jpg&w=3840&q=100)
Talent: PETE DAVIDSON, MACHINE GUN KELLY & HOYEON JUNG
Social Strategy: MØRNING
Director: Bardia Zeinali
Creative Director: Cedric Murac