Sports Performance Campaign

Frosty was engaged by leading health solutions company Thorne to develop a new campaign platform that could inspire lifestyle commitment while communicating specific product benefits.

For its first major launch moment, “Thorne For” features charismatic American tennis player Ben Shelton and highlights the brand’s on-the-go sports performance products through a routine of prep, performance, and recovery.

Shot outside Palm Desert and directed by Jack Begert, the campaign film was produced by Biscuit Filmworks. Stills were captured by Liam MacRae.