Project:

NYFW 2024 Social Vignettes

For our ongoing collaboration with Tommy Hilfiger, Frosty led the conceptualization and creative direction of video capture for the NYFW show, leveraging key talent in a socially compelling way. We created film vignettes featuring stars such as Kelly Rutherford and Damson Idris in playful “New York Moments”, extending and expanding on the atmosphere of the show.

Date:
2024
Services:
Campaign Concepting / 
Creative Direction / 
Production Oversight

Talent: Kelly Rutherford, Damson Idris, Jon Batiste, Sofia Richie, Paulo Andre
Directors: Fanny & Rory
DOPs: Julian Kapadia, Justin Mulroy, Joshua Charow
Creative Production: Redhouse

Project:

AW23 Global Campaign

Inspired by Tommy Hilfiger's personal connection to family and the importance it serves for the brand, Frosty's creative direction helped deliver a multi-generational cast of five self-made iconic American families for the AW23 campaign.

Date:
2023
Services:
Seasonal Creative Direction / 
Brand Playbook / 
Production Oversight
AW23 Global Campaign
AW23 Global Campaign
AW23 Global Campaign
AW23 Global Campaign
AW23 Global Campaign
AW23 Global Campaign

Cast: Amber Valletta Family, Paloma Elsesser Family, Devon & Steve Aoki, Quincy Jones, SZA
Photography: Renell Medrano
Styling: Carlos Nazario
Film Direction: Barbara Anastacio
Hair: Jawara
Make-up: Sam Visser
Set Design: Jabez Bartlett
Creative Production: North Six