Project:

VCARB Las Vegas GP Livery Reveal

In partnership with Project3, Frosty conceived and produced a short film to unveil a new livery design for the Visa Cash App Racing Bulls F1 Team ahead of the Las Vegas Grand Prix—an innovative departure from traditional F1 behavior. Inspired by iconic comedic Vegas-based films of the ’90s and ’00s, the film was directed by Grammy Award winner Jack Begert (Not Like Us) and stars Entourage alumni Kevin Dillon and Jerry Ferrara, along with actor, comedian, and artist Travis Bennett.

Date:
2024
Services:
Creative Strategy / 
Campaign Concepting / 
Production Oversight
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal
VCARB Las Vegas GP Livery Reveal

Director: Jack Begert
Talent: Kevin Dillon, Jerry Ferrara, Travis Bennett
Production: Project 3, Biscuit Filmworks
Producer: Jami Arceo
Director of Photography: Xiaolong Liu
Production Designer: Eric Hersey
Stylist: Olivia Miles
Editor: Ross Constable, Jake Torchin
VFX: Supercontinent, Justin Johnson, Karen Arakelian, Preston Mohr
Colorist: Aubrey Woodiwiss
Sound Mixer: Jack Sobo

Project:

VCARB Miami GP Livery Reveal

In collaboration with Project3, Frosty concepted and delivered CGI-led tease content in support of VCARB’s Miami GP livery reveal. Inspired by the team’s ‘car wash’-themed creative direction and the new Cash App card design, the digital assets launched across VCARB and Cash App social channels.

Date:
2024
Services:
3D Asset Creation / 
Creative Direction / 
Social Media Campaign

3D Asset Creation: Frosty