In close collaboration with Universal Music and Apple Corps, Frosty led the creative launch for a new (and last) Beatles song, Now and Then. We helped devise the strategy, language, and unique 'tape concept' that was embraced by all major music platforms. In sync and supporting the global PR efforts, the global teaser campaign, including an animated lyric video, would culminate in the song's number one debut in several countries.

New York, Tokyo and Liverpool launch.

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