Prior to Frosty, Greg helped lead the brand’s creative expression through campaigns, shows, global events, and digital innovation partnerships. He built and managed an internal and global creative team across disciplines including art direction, package design, visual merchandising, events, user experience, and digital design. In collaboration with Christopher Bailey, Greg and his team were at the epicenter of Burberry’s digital efforts, responsible for the evolution of the brand. More recently, he oversaw the rebrand and repositioning with Riccardo Tisci.

For ten years, J.D. held senior marketing positions at Burberry, where he led teams including strategy and planning, product marketing, events, and operational marketing. He worked closely with the creative media department to execute all campaigns and initiatives into various channels and markets.