Project:

“It’s Always Burberry Weather” Campaign

Frosty partnered with Burberry executive and creative leaders to conceptualize and develop a campaign to celebrate its rich heritage of iconic outerwear. Directed by rubberband and photographed by Alasdair McLellan, “It’s Always Burberry Weather”, is a series of short films and timeless images featuring a cast of British and global talents. Enhancing the launch, social-first content was shot and programmed to extend the campaign’s reach and deepen engagement.

Date:
2024
Services:
Brand Campaign / 
Production Oversight / 
Seasonal Creative Direction / 
Social Media Campaign
“It’s Always Burberry Weather” Campaign
“It’s Always Burberry Weather” Campaign
“It’s Always Burberry Weather” Campaign
“It’s Always Burberry Weather” Campaign
“It’s Always Burberry Weather” Campaign
“It’s Always Burberry Weather” Campaign

Vignettes:
Director: rubberband
Styling: James Roland Neill Campbell
Production: Smuggler
DOP: Patrick Golan
Production Designer: Max Randall
Edit House: Church
VFX: Daydreamer
Colorist: The King of Birds, Aubrey Woodiwiss
Sound: No. 8

Stills:
Photographer: Alasdair McLellan
Production: Partner Films

Social:
Director: Fanny & Rory
DOP: Peter Bishop
Edit House: Wild Island Films

Cast & Team:

“Counting Sheep” with Olivia Colman
Makeup: Polly Osmond
Hair: Earl Simms

“Warming Up” with Barry Keoghan
Hair and Makeup: Christine Nelli

“The Convertible” with Zhang Jingyi
Makeup: Jin Helong
Hair: Li Zhihu

“Passing Time” with Little Simz & Kiki
Makeup: Nibras
Hair: Chantelle Fuller

“Gone Fishing” with Eberechi Eze
Makeup: Bea Sweet
Hair: Claire Grech

“You First” with Cara Delevingne
Makeup: Hiromi Ueda
Hair: Cyndia Harvey

“Where’s My Dog” with Little Simz & Kiki
Makeup: Nibras
Hair: Chantelle Fuller

"The Duffle" with Cole Palmer
Makeup: Bea Sweet
Hair: Claire Grech