For the second chapter of the Y-3 Chapter 2, SS24, we experience an alternative mode of moving through the city, transforming our experience through the eyes of four freerunners. This project aims to speak to those familiar with this athletic art form, as well as those just discovering it. Frosty worked closely with Y-3, Farago Projects and Director Francis Plummer. Stills from this campaign have been taken from motion, a creative decision to capture that ‘perfect moment in movement’.

For the first chapter of the Y-3 SS24 campaign, Frosty worked in close collaboration with adidas and Farago Projects. We provided creative direction throughout all phases, from concept creation through to the execution of final assets. This project was all about celebrating the skill and discipline of a London-based collective of athletes known as the Bugeisha Club, as they showcased Yohji Yamamoto’s latest Y-3 vision for 'The uniform of the streets'.