“That’s Money” Campaign

In support of Project3, pgLang’s in-house creative agency, Frosty collaborated on “The Barbershop” campaign. Inspired by the original “The Balcony” film starring Kendrick Lamar and Ray Dalio, the films celebrate the power of financial knowledge and literacy. From short films to hero stills to social specific assets, the campaign embraces Cash App’s sense of humor, visual aesthetic and reinforces the brand’s values and consumer benefits.