Frosty, in partnership with internal creative teams, developed an IG Live project for Calvin Klein that interwove the brand world with the most culturally relevant talent, generating a highly engaged audience crossover without the need of long-lead productions. This project showed what the brand represents, without needing to tell.

Frosty joined up with the Calvin Klein team working closely with Heron Preston on their creative partnership. For this project we supported with identity creation, packaging, design direction, and campaign launch ideas.

As part of Frosty’s leadership role within the creative and marketing department, we partnered with the internal creative team on seasonal campaign direction. Born from the brand playbook we developed to guide consistent creative communication, AW21 was inspired by the “language” of the brand—its verbal, visual and written expression.

For the brand’s iconic fragrance we shaped a seasonal campaign around encouraging Gen Z to use their voices for positive change, transforming a product push into a community-driven engagement. Created remotely during the COVID pandemic, this project resulted in imagery, film, and social-specific executions that explored the stories of young talent who are shaping the future.