Fortune Favors The Brave Campaign

Frosty closely collaborated with Crypto.com on the latest chapter of their Fortune Favors The Brave campaign. Integrating their UFC and AEG (Crypto.com Arena) partnerships, we helped tell a universal and inspiring story of courage, determination and conviction to lead. Directed by the award-winning Malloy Brothers and featuring narration by Eminem, the commercial ran globally on television and in cinemas. Additional content was conceived and captured for further amplification in organic and paid social channels.